The chocolate bar became famous so swiftly that scammers and copyright candy-makers rapidly jumped on the chance to try to income off of it. Although exploring the bar produced by Fix, I found an internet site that appeared to belong to the chocolatier. Planning to check if the bars can be delivered to The us, I added some to my cart — the location educated me which i essential to acquire a minimum of ten of these so as to take a look at — and entered my shipping data.
The now-renowned confection to start with went viral in December 2023, when Dubai-dependent food items influencer Maria Vehera posted a video of herself examining the chocolate bar — to this point, her TikTok has racked up eighty.7 million views. Vehera procured the chocolate bar from Repair Dessert Chocolatier, an area producer in Dubai that serves bars with creative and infrequently textured fillings, like the brand’s “Cereously Chewy,” which incorporates chewy fudge brownies with cereal encased in milk chocolate and, not surprisingly, the “Can’t Get Knafeh of It” that the online market place now is familiar with given that the "Dubai chocolate bar."
Dubai chocolate was released beneath the name "Are not able to Get Knafeh of It".[4] Without a substantial promoting price range, Fix relied on influencers to advertise the chocolate on social websites, and lots of influencers filmed by themselves trying and reviewing the chocolate.
Presently, the only real way to acquire our bars is thru this partnership has been a recreation-changer for us, because it makes it possible for our lovers to obtain our chocolate shipped suitable to their doorsteps—which makes it amazingly practical.
Roamed the office and uncovered Everybody’s go-to dessert bar ✨ From the viral OG to the freshest fall, our HQ’s bought some solid views. Now you tell us which bar you are able to’t Are living without the need of! What’s your Deal with?
Take care of Dessert Chocolatier’s good promoting and influencer partnerships have seriously paid out off. They’ve found a three hundred% rise in gross sales
Repair Dessert click here Chocolatier’s high quality chocolates certainly are a strike in the UAE. Now, they’re planning to grow globally. But, they experience difficulties like restricted creation and significant demand from customers for his or her sweet salvage
It’s been fairly a wild journey considering the fact that we went viral! What started as just my partner And that i within our kitchen has promptly grown into a larger team, which we decide to develop further more. The surge in desire has actually been both exhilarating and overwhelming, Specially after that viral TikTok online video!
Our exceptional flavors exhibit our determination into a Particular chocolate encounter. No matter if you like typical sweets or new preferences, our collection will be sure to All people.
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The knafeh bits have been crunchy and slender, abundant but by some means not all you could potentially truly feel with your tongue. It furnished a lot of the texture although the pistachio experienced most of the taste profile cared for.
It wasn’t nearly building chocolate; it was about producing an practical experience that would make folks say, “Wow, this differs!” Which’s how Take care of was born—a fusion of my adore for progressive desserts and my entrepreneurial spirit.
The staff wishes to mature and share their chocolate with more people. They goal to reach far more “Fixers” globally.